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Why Choose The Ambassador Leadership Programme?
Every organisation faces the same critical question:
“Do we have the right leaders ready to step up when we need them?”
The truth is, most businesses don’t.
High-potential employees often leave before being stretched.
Succession pipelines are fragile or underdeveloped.
Competency gaps appear suddenly when leaders exit.
The cost of getting this wrong is enormous: disrupted operations, loss of knowledge, weakened culture, missed opportunities.
The Ambassador Leadership Programme is your answer. It derisks succession planning by equipping your best people, who already know your business inside out, with the leadership skills, confidence, and cross-functional competence to step into senior roles immediately.

✅ De-risk Succession Planning
- Build a ready-now pool of leaders who understand your business.
- Avoid the high cost and time delay of external hires.
- Ensure smooth leadership transitions without losing momentum.
✅ Eliminate Competency Gaps
- Fast-track high potentials with targeted training in strategy, change leadership, influence, and executive presence.
- Close the gap between “technical expertise” and “leadership capability.”
✅ Improve Retention & Commitment
- Invest in your best people — they’ll see a future in your business, not elsewhere.
- Show a visible pathway to senior leadership that inspires loyalty and discretionary effort.
✅ Strengthen Culture & Brand Value
- Ambassadors become visible role models across the organisation.
- Builds a leadership culture that cascades through teams, shaping a stronger employer brand.
✅ Drive Productivity & Savings
- Each delegate runs a real-world strategic project during the programme.
- These projects deliver measurable ROI: cost savings, efficiency gains, revenue growth, innovation.
- The business benefits while they learn.
✅ Time Commitment:
- 2 face-to-face days per month (immersive, high-impact)
- 1 virtual peer session per week (60–90 mins)
- On-the-job projects integrated into existing roles
✅ Cost of Procurement:
- Fraction of the cost of external recruitment or executive search fees
- Lower risk compared to hiring untested external leaders
✅ Return on Investment:
- Reduced leadership gaps = continuity and stability
- Retention of high performers (avoiding replacement costs 1.5–2x salary)
- Measurable business impact from projects (efficiency, savings, innovation)
- Culture shift that multiplies productivity across teams
Put simply: the cost is small, the ROI is massive.
6 months, part-time: designed to fit alongside full-time roles.
Blended learning: monthly face-to-face intensives, weekly virtual peer sessions.
Real impact: each delegate delivers a live project that saves money or grows the business.
Executive visibility: Ambassadors present to senior leaders, strengthening internal networks.
Succession-ready graduates: by the end, you have confident leaders who can step up.
For the People & Culture Lead:
- A clear, structured pipeline of leaders.
- Improved engagement and retention.
- Demonstrable alignment with talent strategy.
For the C-Suite:
- Confidence that the next generation of leaders is ready now.
- Reduced risk, higher stability, stronger performance.
- ROI through real projects that move the business forward.

Sometimes, quitting seems easier than continuing.
The phrase "we haven't come this far just to come this far" captures something essential about human achievement. It's the mindset that separates those who reach their goals from those who stop just short.
Sir Steve Redgrave won five consecutive Olympic gold medals from 1984 to 2000. What most people don't know is that he did this whilst battling ulcerative colitis and type 2 diabetes.
After winning his fourth gold in Atlanta 1996, he famously said: "If anyone sees me going anywhere near a boat again, they have my permission to shoot me."
Four years later, he won his fifth gold in Sydney. And, the photo accompanying this article? A signed photo by Sir Steve of the triumphant moment Team GB won Gold in Sydney - a thrilling race, won by the smallest of margins.
Redgrave attributes his success to preparation rather than natural talent. From 1993 to 1996, his rowing crews remained unbeaten for four consecutive seasons. That level of consistency doesn't happen by accident.
The lesson here is straightforward. Mental toughness develops through daily practice, not dramatic moments. You build resilience when things are manageable, so it's available when things aren't.
Paula Radcliffe held the women's world marathon record for 16 years. She competed in four consecutive Olympics from 1996 to 2008.
She never won an Olympic medal.
Her perspective on this matters: "I really think a champion is defined not by their wins but by how they can recover when they fall."
After disappointing finishes in Athens 2004 and Beijing 2008, she won her third New York City Marathon just months after the Beijing setback. At age 51 in 2025, she returned to competitive marathon running after a decade away, completing the Boston Marathon despite her calf going at mile 9.
This is what perseverance looks like in practice. You don't wait for perfect conditions. You work with what you have.
Recent studies show that psychological resilience directly affects organisational performance during crises. Leader resilience creates safe environments that help organisations thrive.
A SHRM study of 620 senior leaders found that organisations identified as "thrivers" during disruption outperformed others in both employee wellbeing and business results. The difference was their investment in leader resilience and daily practices.
The research confirms what athletes already know. You don't rise to the occasion. You fall to your level of preparation.
Studies examining psychological resilience in difficult work environments found that higher levels of resilience benefit workers' stress perceptions, psychological responses, and job-related behaviours, regardless of the environment. Workers with higher resilience avoid absences and remain more productive than those with low resilience, even in especially difficult conditions.
I work with executives who face the same fundamental challenge as elite athletes. The pressure is constant. The stakes are high. The easy path is always visible.
Here's what I've learned from both worlds:
Break down ultimate goals into stage goals. Redgrave didn't focus on five gold medals. He focused on the next training session, the next race, the next season.
Define your end point clearly. Vague goals produce vague results. You need to know exactly what you're working towards and why it matters.
Build resilience through integration of multiple practices. Sleep, nutrition, physical energy, mental discipline. These aren't separate issues. They work together or they don't work at all.
Measure achievement, not time. Hours invested mean nothing if they don't move you towards your goal. Focus on outcomes.
Expect setbacks. Radcliffe's career proves that setbacks don't define you. Your response to them does.
Resilience transforms from crisis response to daily practice when you commit to it. This isn't about motivation or inspiration. It's about discipline.
Research from Binghamton University found that transformational leadership techniques emphasising individualised feedback, personalised goals, and recognising growth based on personal benchmarks significantly enhance mental toughness and resilience. The study confirmed that the most important psychological characteristics can be cultivated through coaching.
You can develop these capabilities. The question is whether you will.
The executives I coach often tell me they know what they should do. The gap isn't knowledge. It's execution.
45% of employees agree that executives demonstrate a perception gap between what they say and what they do. This gap exists because daily practice is harder than theory.
We haven't come this far just to come this far. That statement only means something if you act on it.
The next training session matters. The next difficult conversation matters. The next decision when you're tired matters.
Redgrave went back to the boat. Radcliffe went back to the road. You can go back to whatever you're building.
The difference between those who achieve their goals and those who don't often comes down to one thing. They kept going when stopping seemed easier.
We think our courses and coaching are great, but our customers should have the last word. Here is a selection of endorsements.

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