June 16

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Set specific social media time outside of the work day

By Ralph Varcoe

June 16, 2020

productivity hacks

3.6   It's SoMe Time

Productivity hack no.35 from '60 Ways to Hurray! by Ralph Varcoe.


Social Media is a big part of life. It can be brilliant. I have learned stuff from tweets and updates that friends, companies and public figures have posted. I use it to promote my work and company. I use it to update friends on my music projects. It has, or can have, some really good benefits.

But it can be the biggest waste of time known to woman, man and beast. Trawling through endless posts and updates on the best meal ever, the boring commute, the picture of a horse, cats (cat pictures!), dogs, when it snows, the latest half-formed opinions of social influencers who are paid to promote whatever they spout forth about, political opinion, fake news, Brexit, Trump, cosmetics, Jenner and that Kardashian lot.

Scroll. Like. Like. Scroll. Scroll. Read. Like. Scroll. Troll. Scroll. Like, Troll. Etc.. Ad nauseam.

Don’t get me wrong, I’m not a complete dinosaur. I can see the fun in it and the uses. But it is, for many people, out of control, especially if their aim is to do something amazing to get more productive and reach the stars.

Make Social Media time “So Me” time. The time of day it’s always “Me time”. Alone for a few minutes doing nothing in particular but one where you’re seated and comfortable. That’s right, on the loo. I don’t know about you but I feel this sort of thing can’t be rushed. Think of Noel Coward’s character Mr Bridger from ‘The Italian Job’. He was most upset to have been disturbed while reading on the toilet.

Make time for social media but limit it to 15 minutes a day and multi-task while you do it, on the loo. It’s the one time I approve of multi-tasking.

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Ralph Varcoe

About the author

For over 20 years, Ralph has run sales and marketing teams across large enterprises and smaller start-ups, at companies such as Orange, Tata Communications, Virgin Media, Spirit Ai and others. He brings a wealth of experience in personal and professional development with a laser focus on enabling people to achieve more than they thought possible. He's a published author and musician with a passion for creating - be that change, the right solution, exciting campaigns, the right environment for customers to succeed, or podcasts, videos and written content.

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