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With advisors who have over 28 years of experience as Chief Growth Officers, Sales Directors, Chief Marketing Officers, and Strategy Leaders, Accelerate Performance helps technology businesses achieve hyper-growth.
Our business advisory services focus on the three areas most critical to scaling success: sales, growth strategy, and marketing.
Unlike traditional consultants, Ralph has led growth from the inside — building scalable sales engines, aligning go-to-market teams, and driving measurable results for fast-moving tech companies.
Advisory support is practical, strategic, and designed to accelerate your revenue trajectory.
As a sales strategy consultants, Accelerate Performance works with technology companies to:
- Build repeatable, scalable sales processes.
- Strengthen pipeline management and forecasting for predictable revenue.
- Mentor and develop high-performing sales teams.
- Shorten sales cycles and increase win rates against enterprise competitors.
Technology businesses face unique scaling challenges — from market timing to investor demands. Accelerate Performance's growth advisory services help you:
- Define and execute strategies for hyper growth.
- Align product, marketing, and sales for maximum impact.
- Identify untapped revenue streams and international expansion opportunities.
- Apply proven GTM (go-to-market) playbooks designed for tech scale-ups.
As a technology marketing consultants, Accelerate Performance helps businesses:
- Create demand generation strategies that drive qualified leads.
- Optimise marketing channels for the highest ROI.
- Build brand authority that resonates with target buyers.
- Align marketing and sales to eliminate wasted spend.
Accelerate Performance brings board-level expertise combined with hands-on execution experience. Having scaled technology businesses under investor pressure, we understand the realities of growth and competition.
With our business growth advisory for technology companies, you’ll gain:
- Proven frameworks to accelerate revenue and reduce acquisition costs.
- Strategic clarity to make better decisions faster.
- Actionable execution support, not just high-level theory.
Business Advisory for Technology Companies
Sales Strategy Consultant for Tech Businesses
Technology Marketing Advisor
Growth Advisory Services for Scale-Ups

We've built entire management philosophies around time. Track it. Optimise it. Squeeze more from every minute. The logic seems bulletproof: time is finite, so maximising it maximises output.
Except it doesn't.
The UK economy loses £28 billion per year to work-related stress and burnout. That's not a rounding error. That's a systemic failure of how we think about performance.
The problem isn't that leaders work too much. The problem is that we're managing the wrong variable entirely.
Time management gave us structure. It made chaos manageable. But it also created a dangerous illusion: that presence equals performance.
An executive sitting in back-to-back meetings for twelve hours hasn't accomplished twelve hours of valuable work. They've depleted themselves to the point where their decision-making becomes compromised, their creativity vanishes, and their leadership impact collapses.
Energy operates differently.
Unlike time, which marches forward regardless of how we feel about it, energy can be systematically expanded and regularly renewed. Physical, emotional, mental, and spiritual energy can all be managed, optimised, and sustained through deliberate practice.
This isn't theory. Research at Wachovia Bank demonstrated that employees who participated in an energy management programme achieved a 13 percentage point greater year-over-year increase in loan revenues compared to a control group. They exceeded the control group's gains in deposit revenues by 20 percentage points.
The difference wasn't more hours. It was better energy.
Physical energy forms the foundation.
Your body operates on natural cycles called ultradian rhythms. Every 90-120 minutes, you move from high energy to physiological troughs. Heart rate increases, then declines. Alertness peaks, then drops. Muscle tension rises and falls.
Fighting these rhythms is like swimming against a riptide. You can do it for a while, but eventually you'll exhaust yourself.
Leaders who align their work with these natural cycles report dramatically better performance. Research shows that seven hours of sleep correlates with the highest cognitive performance, with decline occurring for every hour above or below that duration.
Sleep quality alone accounts for nearly 25% of variance in cognitive performance. For executives making critical decisions under pressure, that's not a minor factor.
Emotional energy determines the quality of your engagement.
You can be physically present and mentally sharp, but if you're emotionally depleted, your leadership suffers. Frustration, resentment, and anxiety drain energy faster than any physical exertion.
The solution isn't to suppress these emotions. It's to develop practices that defuse them before they compound. Deep breathing, expressing genuine appreciation, and reframing challenges through different perspectives all restore emotional reserves.
Leaders who manage emotional energy don't just feel better. They create environments where others can perform at higher levels.
Mental energy governs your ability to focus.
Interruptions fragment attention. Email notifications, Slack messages, and unscheduled conversations create what researchers call "attention residue." Part of your mind remains stuck on the previous task even as you move to the next one.
The cost accumulates invisibly. You feel busy. You are busy. But you're not producing your highest-value work.
Designating specific times for email, establishing no-meeting blocks, and tackling your most important work first thing in the morning aren't productivity hacks. They're energy management strategies that protect your mental capacity for what matters most.
Spiritual energy connects work to meaning.
This dimension gets overlooked in business contexts, but it's perhaps the most powerful. Spiritual energy comes from aligning your daily activities with your deeper values and sense of purpose.
Leaders who operate in their "sweet spot" (activities that provide effectiveness, absorption, and fulfilment) sustain energy that others can't access through willpower alone. They're not grinding through their days. They're energised by work that feels meaningful.
When you allocate time to personal priorities and live your core values in everyday behaviours, you tap into a renewable energy source that transcends conventional motivation.
Individual energy management matters, but organisational culture determines whether it's possible.
Companies that create renewal rooms, subsidise gym memberships, establish no-meeting zones, and collectively agree to stop checking email during meetings send a clear message: we value sustainable performance over performative busyness.
Leaders who visibly commit to these practices give others permission to do the same. When executives leave the office at reasonable hours, take proper breaks, and protect their energy, it cascades through the organisation.
The return on investment is substantial. For every £1 spent on supporting mental health and wellbeing, employers get approximately £4.70 back in increased productivity.
That's not soft skills. That's hard mathematics.
Most organisations still operate on the time-management paradigm. They measure hours, track attendance, and reward those who appear most busy.
This creates an opening.
Companies that shift to energy management gain access to performance levels their competitors can't match. Their leaders make better decisions. Their teams sustain higher output without burning out. Their top talent stays instead of leaving for "better work-life balance" elsewhere.
The transformation requires courage. You'll face resistance from those who equate long hours with commitment. You'll need to model new behaviours before others feel safe adopting them. You'll have to measure differently, focusing on outcomes rather than inputs.
But the alternative is watching your best people deplete themselves in service of a productivity myth that stopped working the moment knowledge work became our primary economic activity.
The shift from time management to energy management isn't subtle.
Leaders start their days differently. Instead of immediately checking email and allowing others' priorities to dictate their attention, they tackle their most important work when their mental energy peaks.
They structure their schedules around energy cycles rather than arbitrary time blocks. A 90-minute focused work session followed by a genuine break produces more value than three hours of distracted effort.
They pay attention to physical signals. Fatigue isn't weakness to be pushed through. It's information about when renewal is needed.
They protect emotional energy by setting boundaries, expressing appreciation, and refusing to let negative emotions compound throughout the day.
They connect daily activities to larger purpose, ensuring that their work feeds rather than drains their spiritual energy.
Most importantly, they recognise that sustainable high performance isn't about working harder. It's about working from a full tank instead of running on fumes.
The current employment relationship is extractive on both sides. Companies try to get as much as possible from employees before they leave. Employees try to extract maximum compensation and benefits before moving on.
Energy management suggests a different arrangement.
Organisations invest in people across all dimensions of their lives: physical health, emotional wellbeing, mental capacity, and spiritual fulfilment. In return, individuals bring their full energy to work, not just their depleted leftovers.
This mutual investment creates a compounding advantage. Well-energised leaders develop better strategies, build stronger teams, and execute more effectively. Their organisations outperform competitors who are still squeezing the last drops from burned-out talent.
The companies that understand this first will attract and retain the leaders others can't keep.
If you're leading people, you're managing energy whether you realise it or not.
The question is whether you're managing it deliberately or letting it deplete by default.
Every meeting you schedule, every email you send at midnight, every expectation you set about availability sends a message about what you value. If that message is "be always on," you're training your team to drain their energy until there's nothing left.
The alternative requires intention. It means designing work around human energy cycles. It means creating cultural permission for renewal. It means measuring what matters rather than what's easy to track.
It means acknowledging that the executives who leave at reasonable hours, who take real breaks, who protect their energy aren't less committed. They're more effective.
Your competitors are still counting hours. You could be optimising energy instead.
That's not just a better way to work. It's a strategic advantage hiding in plain sight.

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