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With advisors who have over 28 years of experience as Chief Growth Officers, Sales Directors, Chief Marketing Officers, and Strategy Leaders, Accelerate Performance helps technology businesses achieve hyper-growth.
Our business advisory services focus on the three areas most critical to scaling success: sales, growth strategy, and marketing.
Unlike traditional consultants, Ralph has led growth from the inside — building scalable sales engines, aligning go-to-market teams, and driving measurable results for fast-moving tech companies.
Advisory support is practical, strategic, and designed to accelerate your revenue trajectory.
As a sales strategy consultants, Accelerate Performance works with technology companies to:
- Build repeatable, scalable sales processes.
- Strengthen pipeline management and forecasting for predictable revenue.
- Mentor and develop high-performing sales teams.
- Shorten sales cycles and increase win rates against enterprise competitors.
Technology businesses face unique scaling challenges — from market timing to investor demands. Accelerate Performance's growth advisory services help you:
- Define and execute strategies for hyper growth.
- Align product, marketing, and sales for maximum impact.
- Identify untapped revenue streams and international expansion opportunities.
- Apply proven GTM (go-to-market) playbooks designed for tech scale-ups.
As a technology marketing consultants, Accelerate Performance helps businesses:
- Create demand generation strategies that drive qualified leads.
- Optimise marketing channels for the highest ROI.
- Build brand authority that resonates with target buyers.
- Align marketing and sales to eliminate wasted spend.
Accelerate Performance brings board-level expertise combined with hands-on execution experience. Having scaled technology businesses under investor pressure, we understand the realities of growth and competition.
With our business growth advisory for technology companies, you’ll gain:
- Proven frameworks to accelerate revenue and reduce acquisition costs.
- Strategic clarity to make better decisions faster.
- Actionable execution support, not just high-level theory.
Business Advisory for Technology Companies
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In this post, we delve into the fascinating world of NLP - not natural language processing, which you may have encountered in the realm of artificial intelligence, but Neuro-Linguistic Programming.
NLP, or Neuro-Linguistic Programming, might sound complex, but it's essentially about understanding how we think and communicate. Let's break it down:
- Neuro relates to the mind and nervous system, encompassing how we process experiences using our five senses: visual, auditory, kinaesthetic (feelings), olfactory (smell), and gustatory (taste). While all senses play a role, memories are predominantly stored and recalled through visual, auditory, and kinaesthetic systems.
- Linguistic refers to the language, both verbal and non-verbal, that shapes our experiences and communications. Certain words evoke visual, auditory, or kinaesthetic responses, reflecting how our minds associate language with sensory experiences.
- Programming involves the sequence in which we do things, akin to computer programming. Just as computers run programmed sequences, our brains develop patterns based on our experiences from birth. These patterns influence how we perceive and act in the world.
NLP is about using the mind's language to achieve desired outcomes, transforming thought patterns, and opening avenues for personal growth. Originating from the work of Richard Bandler, John Grinder, and Frank Pucelik, it combines elements from various disciplines, including gestalt therapy, hypnosis, and behavioral psychology.
NLP’s applications are vast and varied, extending across:
- Business: Enhancing management, sales, customer service, negotiation, conflict resolution, teamwork, and leadership skills.
- Coaching: Assisting in setting goals, boosting confidence, dismantling limiting beliefs, and overcoming obstacles.
- Education and Sports: Improving teaching methods and sporting performance through understanding cognitive patterns.
- Health: Addressing issues such as stress, anxiety, and lifestyle changes like quitting smoking through hypnosis and reframing techniques.
- Modeling Excellence: Learning from the best in any field to replicate success.
- Language Patterns: Utilizing specific and vague language to influence both conscious and subconscious thought.
- Eye Patterns: Understanding how people access memories and construct ideas through eye movement, aiding in comprehension of their thinking processes.
In the 1970s, NLP emerged in the context of the human potential movement. Bandler and Grinder’s pioneering work, such as "The Structure of Magic" and exploration of figures like Milton Erickson, shaped NLP’s methodologies. Concepts like synesthesia patterns, embedded commands, and timeline therapy further enriched the discipline. By unlocking the psychology of excellence and fostering subconscious transformation, NLP empowers individuals to break free from limiting patterns and redefine their paths.
Listen to the podcast episode - What is NLP?
If you're intrigued by how NLP can enhance your personal and professional life, I invite you to connect with me through accelerate-performance.com. Explore opportunities to address anxieties, limiting beliefs, and much more. Let’s continue this exploration together in our next blog post or listen to an episode of the NLP Accelerators Podcast.
Or, you can sign up to our NLP Practitioner Course and use it to run your life the way you want it to run.

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