Coaching Terms & Conditions

The Coaching Disclaimer and Terms and Conditions outlined below define the relationship between Coach (us/we) and Client (you) and underpin any services delivered by Accelerate Performance (AP) Ltd or its representatives. Please make sure you read the following carefully. If you have any questions you may contact


You understand that the coaching services you receive from your Coach are not offered as a substitute for professional mental health care or medical care and are not intended to diagnose, treat or cure any mental health or medical conditions. You also understand that your Coach is not acting as a mental health counsellor or a medical professional.

For legal purposes, you understand that coaching is currently an unregulated industry and that your Coach is not “licensed“ by any UK body even though the sessions may take place in the UK.

You understand and agree that you are fully responsible for your well-being during your coaching sessions, and subsequently, including your choices and decisions.

You understand that coaching is not a substitute for counselling, psychotherapy, psychoanalysis, mental health care or substance abuse treatment, and you will not use it in place of any form of therapy.

You understand that all comments and ideas offered by your Coach are solely for the purpose of aiding you in achieving the defined goals you create with your Coach. You have the ability to give your informed consent, and hereby give such consent to your coach to assist you in achieving such goals and understand that results are not guaranteed.

You understand that to the extent your work together involves career or business, your Coach is not promising outcomes – including but not limited to increased clientele, profitability and or business success.

You understand that your Coach will protect your information as confidential unless you state otherwise in writing. If you report child, elder abuse or neglect or threaten to harm yourself or someone else, you understand that necessary actions will be taken, and your confidentiality agreement is limited in this capacity. Furthermore, if your Coach is ordered by a court to provide information or to testify, they will do so to the extent the law requires.

You understand that the use of technology is not always secure, and accept the risks of confidentiality in the use of email, text, phone, Zoom and other technology.



Coaching is a partnership (defined as an alliance, not a legal business partnership) between the Coach and the Client in a thought-provoking and creative process that inspires the client to maximize personal and professional potential.

Coaching is a collaborative conversation that aims to help you, the coachee, gain clarity and insights. It is focused purely on your agenda. Coaching helps you discover the right way to progress, and by asking questions, helps you to find the right answers and take actions. Coaching is supportive and non-judgmental. You enter into coaching with the understanding that you are responsible for creating your own results.


1.The Coach agrees to maintain the Code of Ethics and standards of behaviour set out by the Association for Coaching (For more information please see ‘Resources’ section of the website to view the full document.

2.The Client is responsible for creating and implementing his/her own physical, mental and emotional well-being, decisions, choices, actions and results. As such, the Client agrees that the Coach is not and will not be liable for any actions or inaction, or for any direct or indirect result of any services provided by the Coach. Client understands coaching is not therapy and does not substitute for therapy if needed, and does not prevent, cure, or treat any mental disorder or medical disease.The Client understands that coaching is not to be used as a substitute for professional advice by legal, mental, medical or other qualified professionals and will seek independent professional guidance for such matters. If Client is currently under the care of a mental health professional, Coach will recommend that Client inform the mental health care provider and the client may need to have a referral letter from their health care provider.

3.The Client agrees to communicate honestly, be open to feedback and assistance and create the time and energy to participate fully in the program.


The coaching schedule will be arranged between the Coach and the Client and can be booked up to 3 months in advance. The Coach will recommend the frequency of coaching sessions based on a professional assessment of the client’s requirements. This recommendation, or plan, is not binding and may be altered and adjusted throughout the coaching journey by mutual agreement, in accordance with the terms set out in this agreement.

The Coach will be available to the Client by e-mail and voicemail in between scheduled meetings as defined by the Coach. The Coach may also be available for additional time, per the Client’s request on a prorated basis as defined by the Coach (for example, reviewing documents, reading or writing reports, engaging in other client-related services outside of coaching hours).

The Coach may agree to provide additional coaching sessions after completion of the initial agreed session(s). These terms and conditions will apply to any additional sessions so provided and the Per Session Fee will be as per the online booking form at the time of making the booking.

Where a Client is unhappy with any of the terms and conditions, they can contact the Coach to discuss any concerns and see if they can be resolved before the first coaching session. Participation by any individual in the first coaching session constitutes acceptance of these terms and conditions.


The schedule (including number and frequency of sessions) and the fees due for the Client’s coaching sessions will be agreed at the start of coaching between the Coach and the Client and confirmed by the Coach by email or written correspondence. Where no specific number is agreed sessions will be provided on a session by session basis.

The date that the first coaching session takes place shall be deemed to be the start date for the service.

In return for the fees payable by the Client (or by a third party on their behalf), the Coach agrees to provide the service as described in this agreement and in accordance with the terms and conditions set out in this agreement. The client agrees to pay fees for the service on the terms and conditions set out in this agreement (in situations where a third party pays the fees, the third-party counts as an agent acting on behalf of the client).


The time of the coaching meetings and/or location will be determined by Coach and Client by mutual agreement. The Client will book all calls via

using the online scheduling capability and payment process. The session will be confirmed via email with a link to a Zoom session. Should the coaching sessions be in person, the location will be agreed in advance between the parties.


The Coach may assign the Client tasks or exercises to complete between coaching sessions. There is no obligation on the client to complete these items of ‘homework’, but not doing so may slow the client’s progress in gaining improved quality of life or achieving desired business or personal outcomes.

The Client may contact the Coach by phone or e-mail between sessions to seek clarification regarding anything arising from a coaching session or for administrative purposes (e.g. where a client needs to rearrange a coaching session or make a payment). Additional coaching or support work can also be provided between sessions but there will be an additional charge. The Coach will always advise a client in advance if the nature of a client’s contact is likely to incur an additional charge and no such charges will be imposed without the Client’s agreement.


This coaching relationship, as well as all information (documented or verbal) that the Client shares with the Coach as part of this relationship, is bound by confidentiality. The Coach agrees not to disclose any information pertaining to the Client without the Client’s written consent.

The Coach will not disclose the Client’s name as a reference without the Client’s consent. Confidential information does not include information that: (a) was in the Coach’s possession prior to its being furnished by the Client; (b) is generally known to the public or in the Client’s industry; (c) is obtained by the Coach from a third party,
without breach of any obligation to the Client; (d) is independently developed by the Coach without the use of or reference to the Client’s confidential information; or e) that the Coach is required by law to disclose.

Topics may be anonymously and hypothetically shared with other coaching professionals for training, supervision, mentoring, evaluation, and further professional development and/or consultation purposes.


The Client agrees that it is the Client’s responsibility to notify the Coach at least 24 hours in advance of the scheduled call/meeting if the client cannot attend the session.

The Coach will wait for 15 minutes, before the Client is noted as not turning up for the session.

Any session missed or cancelled but not notified to the Coach more than 24 hours prior will receive no refund.


Fees will be paid online by debit or credit card through the scheduling system. Where receipts are requested by the client, they will be sent by e-mail unless otherwise requested.

Fees are payable in advance at the time of booking and only on receipt of payment in full is a booking confirmed unless otherwise agreed (Business Coaching may allow for payment on receipt of invoice). Where payment has not been received by the Coach in advance of a coaching session the Coach is not obliged to provide the session.

Where payment is required on receipt of invoice rather than in advance, a charge may be levied for late payment.

Where a client pays for a session or sessions in advance, they must have the coaching session(s) that they have paid for within 6 months of the payment or their fee is forfeited.


There are no refunds available on single sessions if cancelled within 24 hours of the session.

There are no refunds available on package bookings if cancelled within 24 hours of the first session or at any other time thereafter for the duration of the package. If you wish to make a change to a package booking after the first session has occurred, then you are entitled to credit for the amount outstanding in the package. Any session in credit will be valid for 6 months from the date of issue.

Any unused sessions can be gifted to a friend or family member presuming the individual is deemed suitable to receive coaching services from Accelerate Performance (AP) Ltd or its representatives.


Either the Client or the Coach may terminate this agreement at any time with 2 weeks written notice.


Where an Initial Number of Sessions is agreed, any changes to these terms and conditions intended to take effect prior to the conclusion of those Initial Number of Sessions will only have effect if agreed by both the Coach and the Client and confirmed by the Coach in writing by email or letter.

In other cases, the Coach may change any of these terms or conditions including the Per Session Fee by giving the client one week’s notice in writing by letter or e-mail of the change(s). If following receipt of such notification of change, the client no longer wishes to proceed with further coaching sessions, they may withdraw from the service immediately by giving notice in writing by email or letter and they will then be entitled to a full refund of any fees paid in advance for coaching sessions not yet provided. Such notice will be effective on receipt by the Coach.


This contract is governed by the law of England whose courts have exclusive jurisdiction in relation to any dispute, disagreement, proceedings or legal claim of any nature relating to the service provided or the contract.


Except as expressly provided in this agreement, the Coach makes no guarantees or warranties, express or implied. In no event will the Coach be liable to the Client for consequential or special damages. Notwithstanding any damages that the Client may incur, the Coach’s entire liability under this agreement, and the Client’s exclusive remedy, will be limited to the amount paid by the Client to the Coach under this agreement for all services rendered up until the termination date.

This is the entire agreement of the parties and reflects a complete understanding of the parties with respect to the subject matter. This agreement supersedes all prior written and oral representations.


Accelerate Performance is on a mission to provide people with the tools and skills to lead their best life. If you want to undertake training to become an NLP Practitioner or Master Practitioner, or a Hypnotherapist, or you’d like a series of one-to-one Hypnosis, NLP or Time Line Therapy sessions, or could do with some coaching, then we are here to help. Contact us.

© Accelerate Performance (AP) Ltd


Accelerate Performance (AP) Ltd

Dalton House

Windsor Avenue



SW19 2RR