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Why Choose The Ambassador Leadership Programme?
Every organisation faces the same critical question:
“Do we have the right leaders ready to step up when we need them?”
The truth is, most businesses don’t.
High-potential employees often leave before being stretched.
Succession pipelines are fragile or underdeveloped.
Competency gaps appear suddenly when leaders exit.
The cost of getting this wrong is enormous: disrupted operations, loss of knowledge, weakened culture, missed opportunities.
The Ambassador Leadership Programme is your answer. It derisks succession planning by equipping your best people, who already know your business inside out, with the leadership skills, confidence, and cross-functional competence to step into senior roles immediately.

✅ De-risk Succession Planning
- Build a ready-now pool of leaders who understand your business.
- Avoid the high cost and time delay of external hires.
- Ensure smooth leadership transitions without losing momentum.
✅ Eliminate Competency Gaps
- Fast-track high potentials with targeted training in strategy, change leadership, influence, and executive presence.
- Close the gap between “technical expertise” and “leadership capability.”
✅ Improve Retention & Commitment
- Invest in your best people — they’ll see a future in your business, not elsewhere.
- Show a visible pathway to senior leadership that inspires loyalty and discretionary effort.
✅ Strengthen Culture & Brand Value
- Ambassadors become visible role models across the organisation.
- Builds a leadership culture that cascades through teams, shaping a stronger employer brand.
✅ Drive Productivity & Savings
- Each delegate runs a real-world strategic project during the programme.
- These projects deliver measurable ROI: cost savings, efficiency gains, revenue growth, innovation.
- The business benefits while they learn.
✅ Time Commitment:
- 2 face-to-face days per month (immersive, high-impact)
- 1 virtual peer session per week (60–90 mins)
- On-the-job projects integrated into existing roles
✅ Cost of Procurement:
- Fraction of the cost of external recruitment or executive search fees
- Lower risk compared to hiring untested external leaders
✅ Return on Investment:
- Reduced leadership gaps = continuity and stability
- Retention of high performers (avoiding replacement costs 1.5–2x salary)
- Measurable business impact from projects (efficiency, savings, innovation)
- Culture shift that multiplies productivity across teams
Put simply: the cost is small, the ROI is massive.
6 months, part-time: designed to fit alongside full-time roles.
Blended learning: monthly face-to-face intensives, weekly virtual peer sessions.
Real impact: each delegate delivers a live project that saves money or grows the business.
Executive visibility: Ambassadors present to senior leaders, strengthening internal networks.
Succession-ready graduates: by the end, you have confident leaders who can step up.
For the People & Culture Lead:
- A clear, structured pipeline of leaders.
- Improved engagement and retention.
- Demonstrable alignment with talent strategy.
For the C-Suite:
- Confidence that the next generation of leaders is ready now.
- Reduced risk, higher stability, stronger performance.
- ROI through real projects that move the business forward.

Age discrimination claims carry the highest average tribunal payout in the UK at £102,891. That figure tells you something important about how seriously the courts take this issue. But the real cost runs deeper than legal settlements.
33% of over-50s in the UK fear they won't secure another job due to age discrimination. One in seven candidates over 50 has been explicitly rejected because of their age. Among women over 50, that concern jumps to 37%. For Black workers over 50, it reaches 48%.
These aren't abstract statistics. They represent experienced professionals who could solve your problems tomorrow.
Meanwhile, 876,000 individuals aged 50 to 64 are either actively seeking work or willing to work. Your skills shortage has a solution sitting right in front of you.
Here's what the evidence actually shows: research found no overall difference in productivity between older and younger workers. In 58% of performance measures, older workers performed better than younger workers.
A BMW plant study tracked productivity as workers aged. The results contradicted every assumption about declining performance. Productivity increased consistently right up to mandatory retirement at 65.
Why? Veterans knew where to focus efforts when unexpected problems emerged. They prevented costly mistakes before they happened.
Wharton management professor Peter Cappelli puts it plainly: "Every aspect of job performance gets better as we age."
My own mother is in her mid-eighties and is still studying and learning new skills. The idea that people stop developing after 50 ignores what I see every day in my coaching practice.
Confirmation bias is the most pervasive cognitive trap in decision-making. It filters information to support what you already believe.
When 72% of hiring managers are under 45, they view candidates aged 18-44 as more suitable. This isn't malice. It's like-me bias operating below conscious awareness.
Callback rates for job applications drop significantly starting in the early 40s. Women experience even steeper declines than men. Research across 43 studies on hiring discrimination found clear, consistent bias against older jobseekers.
The problem? Assumptions drive decisions instead of evidence.
Over a fifth of over-50s have removed their age from CVs. Half did so to avoid being stereotyped. A quarter hesitate to apply for jobs altogether due to fears of age discrimination.
You're losing candidates before they even reach your desk.
A 2023 PwC report found that just 8% of DEI strategies in major European firms mention age. Age remains a protected characteristic that organisations ignore in their diversity efforts.
60% of UK organisations take no action to promote an inclusive culture towards people of all ages. Meanwhile, 77% of people aged 51+ believe age discrimination affects their employment status.
The disconnect is staggering.
I'm passionate about creating workplaces where everyone can contribute. When you exclude experienced professionals, you're not just failing them. You're failing your organisation.
OECD research shows that age-diverse firms have lower turnover and higher productivity than benchmarks.
Older workers tend to be more loyal and satisfied with their work. They're motivated by mission and community rather than just money. They possess workplace wisdom, including problem-solving without drama.
An Anglia Ruskin University study found that a young White British man was three times more likely to be invited to an interview than an older Black British woman. Age discrimination compounds with other forms of bias.
When you address age bias, you improve your entire hiring system.
Employment rates for 50-64 year olds reached 72.6% in 2019. By 2022, that figure dropped to 70.4%.
Today, there are 228,000 more people aged 50-64 economically inactive than pre-pandemic. Many were pushed out due to long-term sickness rather than choice. This reverses decades of progress.
Employment support services achieve worse outcomes for people aged 55 and over than for younger age groups. On the government's Work Programme from 2011-2017, just 21.6% of over-50s gained a job. That was the worst result of any group.
The system fails older workers at every level.
Understanding cognitive biases enables better decision-making. Interrupting biases is valuable work that delivers measurable results.
Start with your interview panels. Build age-diverse teams to gain balanced perspectives. When everyone on the panel is under 45, you're guaranteeing blind spots.
Remove age indicators from initial CV reviews. Focus on skills, experience, and results.
Track your hiring data by age. You can't fix what you don't measure.
Train your hiring managers on age bias specifically. Generic diversity training misses the nuances of how age discrimination operates.
Research shows that tackling biases boosts ROI. The impact is cultural and measurable.
Every month you delay addressing age bias, you lose access to experienced professionals who could accelerate your business performance.
You pay more in recruitment costs as you cycle through candidates who don't work out.
You risk tribunal claims that average over £100,000.
You miss the productivity gains that age-diverse teams deliver.
I've worked with executives across global corporates and growth companies. The organisations that thrive are the ones that value real-world experience alongside fresh perspectives.
Age discrimination isn't just a moral issue. It's a business problem with a clear solution.
The question is whether you'll act before your competitors do.
Here's the paradox: businesses may be biased against hiring older people (as if over 50 is old!), but they desperately need the experience these professionals possess.
Decades of real-world execution. Pattern recognition from navigating multiple economic cycles. The judgement that comes from making decisions when the stakes are high. This isn't theoretical knowledge—it's the practical wisdom that guides businesses through complexity.
The solution? Stop thinking about older professionals as employees to avoid, and start seeing them as advisors and consultants to engage.
Creating your own opportunities by becoming an Independent Consultant makes perfect sense for experienced professionals facing age discrimination. You've got the expertise businesses need. They can access it without the hiring bias that blocks traditional employment.
This is precisely what Accelerate Performance does. We've built a network of ex-corporate senior leaders—experienced professionals who have incredible value to give—all working together as part of an established brand. Our sole focus is to help businesses and people accelerate their performance.
These aren't people past their prime. They're professionals who've spent decades solving the exact problems your business faces right now.
If you're an experienced professional who's tired of being overlooked, there's another path. Find out more about joining our network of independent consultants at accelerate-performance.com/join.
The experience is there. The need is there. It's time to connect the two.
We think our courses and coaching are great, but our customers should have the last word. Here is a selection of endorsements.

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