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Lead Generation

Social media Ads, Google ads or totally free lead gen strategies; we have the tried & proven know-how to get you qualified leads that convert.

Social Media Management

Managing your socials doesn't have to be overwhelming. Save time on scheduling content and responding to comments and messages.

Content Creation

Whether you need blog posts, website copy, or social media updates, we can help you stand out from the pack and attract more customers.

Sales Funnels

We specialise in creating a custom funnels that fits your unique needs and helps you convert more leads into customers.

Reputation Management

With our Review Request System™, we can help you build a positive online presence and ensure that your customers see you as the best option.

SMS Marketing

Incredibly effective way to reach new customers, increase loyalty among current customers, and drive more sales at low cost. When done right.

Website Development

We'll work with you to create a website that reflects your unique brand and that will help you stand out from the competition.

Email Marketing

We'll help you create eye-catching emails that will grab your readers' attention, and turn it into action in form of more replies and sales.

Executive Coaching, Leadership Coaching & Business Coaching in the UK

Unlock your potential. Accelerate your career. Transform your business.

Why Coaching Works

Unlike training courses, executive and leadership coaching is practical, personalised, and focused on real-world challenges. Each session is tailored to the individual, delivering immediate insights and long-term transformation.

The result?

Individuals grow faster, earn more, and achieve more.

Businesses reduce costs, perform better, and retain top talent.

Executive Coaching UK – for C-suite and senior leaders

Leadership Coaching Benefits – for managers and future leaders

Business Coaching Services – for entrepreneurs and high-growth organisations

Are you ready to unlock your potential or develop your leadership team?

Contact us today to discover how executive coaching and business coaching can accelerate growth for you and your business.

Executive Coaching & Leadership Coaching for Individuals

If you’re ambitious and want to rise faster in your career, executive coaching and leadership coaching give you the tools to succeed. Unlike generic training programmes, coaching is personalised, confidential, and results-driven – designed to help you overcome challenges and achieve measurable progress.

With professional coaching, you can:

Accelerate career progression – step into senior roles faster with the confidence to succeed.

Increase earning potential – coaching helps you build the skills businesses reward most.

Develop leadership presence – learn how to influence, inspire, and lead teams effectively.

Take on more responsibility – expand your role and prove you’re ready for the next step.

Build resilience and adaptability – thrive in fast-changing business environments.

Executive coaching in the UK is now one of the most powerful investments professionals can make in themselves – driving faster career growth, higher salaries, and lasting success.

Business Coaching & Leadership Development for Companies

For businesses, investing in regular coaching for executives and senior leaders delivers a direct return on investment. Stronger leadership creates stronger businesses.

The benefits of business coaching services include:

Cost reduction – clearer decision-making reduces waste and inefficiency.

Efficiency gains – leaders learn how to optimise people, systems, and resources.

Revenue growth – inspired leadership drives innovation, strategy, and performance.

Improved customer relationships – coached leaders build trust and deliver better experiences.

Lower sickness & employee churn – effective leadership reduces stress and improves retention.

Future-proof leadership pipeline – ensuring continuity and growth in competitive markets.

In short: executive coaching for businesses creates measurable results – higher profits, lower costs, and more engaged employees.

Executive & Leadership Packages

Package 1: Strategic Vision & Organisational Leadership

Purpose: For executives who want to sharpen their strategic thinking, develop long-term vision, and enhance their ability to lead organisations through growth and change.

Programme Overview:

Session 1: Defining authentic leadership style and strengths

Session 2: Strategic visioning – shaping the future of the organisation

Session 3: Systems thinking & decision-making in complexity

Session 4: Leading through uncertainty and change

Session 5: Aligning organisational values, culture, and strategy

Session 6: Building high-performing executive teams

Session 7: Stakeholder mapping and influence strategies

Session 8: Managing organisational risk and resilience

Session 9: Executive presence and communication at the board level

Session 10: Consolidation & long-term leadership roadmap

Package 2: Executive Presence & Influence

Purpose: For leaders looking to refine gravitas, communication, and influence to operate effectively at board and stakeholder levels.

Programme Overview:

Session 1: Understanding executive presence & personal brand

Session 2: Storytelling for impact – influencing through narrative

Session 3: Communication mastery – verbal, non-verbal, virtual

Session 4: Emotional intelligence & empathy in leadership

Session 5: Influence without authority – navigating power dynamics

Session 6: Persuasive presentations & media/boardroom confidence

Session 7: Managing conflict with authority and diplomacy

Session 8: Negotiation strategies & stakeholder engagement

Session 9: Leading with authenticity and trust

Session 10: Future positioning – embedding influence and visibility

Package 3: Leading People & Culture

Purpose: For executives seeking to create thriving, high-performance cultures that attract and retain top talent.

Programme Overview:

Session 1: The psychology of leadership – motivation and mindset

Session 2: Defining organisational culture and values

Session 3: Talent management & succession planning

Session 4: Coaching and mentoring skills for executives

Session 5: Inclusive leadership and diversity strategies

Session 6: Driving engagement and innovation through culture

Session 7: Leading through difficult conversations and feedback

Session 8: Building resilience and wellbeing in leadership teams

Session 9: Change leadership – embedding new behaviours

Session 10: Sustaining a legacy of people-focused leadership

Package 4: Resilience, Performance & Growth

Purpose: For executives who want to strengthen resilience, optimise performance, and maintain sustainable growth in demanding environments.

Programme Overview:

Session 1: Defining peak performance for executives

Session 2: Energy and time management for sustainable leadership

Session 3: Cognitive resilience – managing stress and pressure

Session 4: Building habits for high performance

Session 5: Growth mindset & continuous learning at the top level

Session 6: Emotional agility – adapting to challenges

Session 7: Decision-making under pressure

Session 8: Work–life integration for executive wellbeing

Session 9: Leading by example – resilience in the boardroom

Session 10: Long-term executive growth plan

Note: These are examples of our popular packages. Packages can be created to suit the individual based on their current situation and goals. There is complete flexibility.

One-to-One NLP Coaching

Focus on Personal and Professional Change with first class NLP Coaching

Do you feel you could achieve more? Or feel stuck where you are right now?

Do you want to change jobs or go for that promotion?

Or, maybe, you could benefit from clearing out those negative and limiting thoughts that hold you back?

Whatever it might be, our one-to-one NLP Coaching will enable you to unleash your full potential.

These sessions are typically run online for between 1-2 hours per session and are comprehensive.

  • 1-2 hours per session

  • Online via Zoom

  • A series of sessions

  • Breakthrough* session included

  • Create Your Future® included

  • Ongoing email support option

What is a *Breakthrough Session?

To give you the best opportunity to implement your newfound focus, objectives, goals, plans, or whatever you are changing, we will guide you through a 'Breakthrough Session' that enables you to clear limiting decisions, negative emotions, and other elements that have been holding you back. We help you Break Through these factors so you can move forward with purpose.

Age Discrimination Costing You Money.jpeg

Age Discrimination: Why Your Hiring Process Costs More Than You Think | Accelerate Performance

November 14, 20256 min read

Age discrimination claims carry the highest average tribunal payout in the UK at £102,891. That figure tells you something important about how seriously the courts take this issue. But the real cost runs deeper than legal settlements.

The Numbers Don't Lie

33% of over-50s in the UK fear they won't secure another job due to age discrimination. One in seven candidates over 50 has been explicitly rejected because of their age. Among women over 50, that concern jumps to 37%. For Black workers over 50, it reaches 48%.

These aren't abstract statistics. They represent experienced professionals who could solve your problems tomorrow.

Meanwhile, 876,000 individuals aged 50 to 64 are either actively seeking work or willing to work. Your skills shortage has a solution sitting right in front of you.

The Productivity Myth We Keep Repeating

Here's what the evidence actually shows: research found no overall difference in productivity between older and younger workers. In 58% of performance measures, older workers performed better than younger workers.

A BMW plant study tracked productivity as workers aged. The results contradicted every assumption about declining performance. Productivity increased consistently right up to mandatory retirement at 65.

Why? Veterans knew where to focus efforts when unexpected problems emerged. They prevented costly mistakes before they happened.

Wharton management professor Peter Cappelli puts it plainly: "Every aspect of job performance gets better as we age."

My own mother is in her mid-eighties and is still studying and learning new skills. The idea that people stop developing after 50 ignores what I see every day in my coaching practice.

The Bias You Can't See

Confirmation bias is the most pervasive cognitive trap in decision-making. It filters information to support what you already believe.

When 72% of hiring managers are under 45, they view candidates aged 18-44 as more suitable. This isn't malice. It's like-me bias operating below conscious awareness.

Callback rates for job applications drop significantly starting in the early 40s. Women experience even steeper declines than men. Research across 43 studies on hiring discrimination found clear, consistent bias against older jobseekers.

The problem? Assumptions drive decisions instead of evidence.

Over a fifth of over-50s have removed their age from CVs. Half did so to avoid being stereotyped. A quarter hesitate to apply for jobs altogether due to fears of age discrimination.

You're losing candidates before they even reach your desk.

The Diversity Gap Nobody Mentions

A 2023 PwC report found that just 8% of DEI strategies in major European firms mention age. Age remains a protected characteristic that organisations ignore in their diversity efforts.

60% of UK organisations take no action to promote an inclusive culture towards people of all ages. Meanwhile, 77% of people aged 51+ believe age discrimination affects their employment status.

The disconnect is staggering.

I'm passionate about creating workplaces where everyone can contribute. When you exclude experienced professionals, you're not just failing them. You're failing your organisation.

What Age-Diverse Firms Actually Gain

OECD research shows that age-diverse firms have lower turnover and higher productivity than benchmarks.

Older workers tend to be more loyal and satisfied with their work. They're motivated by mission and community rather than just money. They possess workplace wisdom, including problem-solving without drama.

An Anglia Ruskin University study found that a young White British man was three times more likely to be invited to an interview than an older Black British woman. Age discrimination compounds with other forms of bias.

When you address age bias, you improve your entire hiring system.

The Post-Pandemic Reversal

Employment rates for 50-64 year olds reached 72.6% in 2019. By 2022, that figure dropped to 70.4%.

Today, there are 228,000 more people aged 50-64 economically inactive than pre-pandemic. Many were pushed out due to long-term sickness rather than choice. This reverses decades of progress.

Employment support services achieve worse outcomes for people aged 55 and over than for younger age groups. On the government's Work Programme from 2011-2017, just 21.6% of over-50s gained a job. That was the worst result of any group.

The system fails older workers at every level.

What You Can Do Tomorrow

Understanding cognitive biases enables better decision-making. Interrupting biases is valuable work that delivers measurable results.

Start with your interview panels. Build age-diverse teams to gain balanced perspectives. When everyone on the panel is under 45, you're guaranteeing blind spots.

Remove age indicators from initial CV reviews. Focus on skills, experience, and results.

Track your hiring data by age. You can't fix what you don't measure.

Train your hiring managers on age bias specifically. Generic diversity training misses the nuances of how age discrimination operates.

Research shows that tackling biases boosts ROI. The impact is cultural and measurable.

The Real Cost of Waiting

Every month you delay addressing age bias, you lose access to experienced professionals who could accelerate your business performance.

You pay more in recruitment costs as you cycle through candidates who don't work out.

You risk tribunal claims that average over £100,000.

You miss the productivity gains that age-diverse teams deliver.

I've worked with executives across global corporates and growth companies. The organisations that thrive are the ones that value real-world experience alongside fresh perspectives.

Age discrimination isn't just a moral issue. It's a business problem with a clear solution.

The question is whether you'll act before your competitors do.

A Solution Staring You in the Face

Here's the paradox: businesses may be biased against hiring older people (as if over 50 is old!), but they desperately need the experience these professionals possess.

Decades of real-world execution. Pattern recognition from navigating multiple economic cycles. The judgement that comes from making decisions when the stakes are high. This isn't theoretical knowledge—it's the practical wisdom that guides businesses through complexity.

The solution? Stop thinking about older professionals as employees to avoid, and start seeing them as advisors and consultants to engage.

Creating your own opportunities by becoming an Independent Consultant makes perfect sense for experienced professionals facing age discrimination. You've got the expertise businesses need. They can access it without the hiring bias that blocks traditional employment.

This is precisely what Accelerate Performance does. We've built a network of ex-corporate senior leaders—experienced professionals who have incredible value to give—all working together as part of an established brand. Our sole focus is to help businesses and people accelerate their performance.

These aren't people past their prime. They're professionals who've spent decades solving the exact problems your business faces right now.

If you're an experienced professional who's tired of being overlooked, there's another path. Find out more about joining our network of independent consultants at accelerate-performance.com/join.

The experience is there. The need is there. It's time to connect the two.

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