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Whether you need blog posts, website copy, or social media updates, we can help you stand out from the pack and attract more customers.

Sales Funnels

We specialise in creating a custom funnels that fits your unique needs and helps you convert more leads into customers.

Reputation Management

With our Review Request System™, we can help you build a positive online presence and ensure that your customers see you as the best option.

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Consulting That Turns Ambition into Achievement

We help organisations grow, transform and lead with impact. Our consultants are seasoned business leaders...people who’ve been in your seat and know how to get things done. From strategy to execution, we make change happen.

Helping Businesses Grow, Transform and Lead

At Accelerate Performance, we partner with organisations that are ready to grow, evolve and lead with purpose. Whether you’re looking to drive top-line revenue, execute a new strategy, or transform your culture and ways of working, our consulting team helps you deliver meaningful change that lasts.

We bring together a team of seasoned business leaders – not career consultants – who have held executive roles, led major transformations, and built successful teams across industries. They’ve experienced both the highs and lows of the corporate world, giving them the insight and realism to help your organisation achieve its goals faster, smarter and with greater confidence.

Our consultants are practitioners first. They challenge conventional thinking, remove complexity, and focus relentlessly on what actually delivers performance. It’s this combination of real-world experience, strategic acumen and hands-on delivery that makes Accelerate Performance the partner of choice for businesses that want tangible results, not theoretical reports.

What We Do

Technology

Technology sits at the heart of business transformation, but only when it’s used intelligently.

We help you assess, design and implement technology strategies that drive competitive advantage – from IoT integration and telecoms modernisation to the practical application of artificial intelligence. Our consultants bring technical understanding combined with commercial pragmatism, ensuring that every investment creates measurable value, efficiency and innovation.

- IoT and connected solutions strategy

- Telecoms optimisation and transformation

- AI enablement and business intelligence

- Technology roadmap design and execution

- Innovation and digital transformation support

Sales & Marketing

Growth starts with knowing your market and building the capabilities to reach it effectively.

We design and accelerate Go-To-Market (GTM) models, improve sales productivity, and optimise marketing strategies to drive measurable revenue gains. Whether you need to re-energise your commercial organisation, align sales and marketing efforts, or review your market position, we help you uncover new opportunities and convert them into sustainable growth.

- GTM strategy development

- Sales acceleration programmes

- Sales team skills audits and capability assessments

- Market reviews and opportunity analysis

- Marketing acceleration and alignment with sales execution

People

Growth and transformation succeed when people are equipped, empowered and inspired to deliver.

We work with leaders and teams to design organisations that perform. From leadership and executive coaching to organisation design, team alignment and incentive model creation, we help build cultures of accountability, trust and high performance.

Our consultants understand the human dynamics of change. They know how to bring out the best in individuals and teams, creating the conditions for sustained success.

- Leadership and executive coaching

- Team performance and alignment programmes

- Organisation design and restructuring

- Incentive models and reward structures

- Culture and engagement enhancement

Board Advisory

At the top level, clarity of strategy and execution discipline make all the difference.

We provide board-level advisory support that combines strategic insight with operational realism. From long-term planning and M&A project management to facilitating strategic off-sites, we ensure boards make confident decisions grounded in experience and evidence.

- Strategy planning and execution

- M&A project management and integration support

- Board facilitation and advisory services

- Risk management and governance improvement

- CEO and leadership team advisory

Why we do it

Businesses grow when leadership, strategy and execution are aligned – but maintaining that alignment is rarely simple.

Many organisations struggle with translating ambition into action, or with sustaining the momentum needed to deliver transformation.

We founded Accelerate Performance to bridge that gap.

Our mission is to empower leaders and organisations to deliver the growth and transformation they aspire to, by combining strategic clarity with practical implementation support.

We believe in:

- Growth through clarity – helping leaders see the path ahead and focus on what truly drives results.

- Transformation through people – enabling teams to adapt, evolve and perform at their best.

- Leadership through experience – equipping executives with the insight, tools and confidence to lead change.

We exist to help businesses not only set bold goals, but achieve them – with speed, precision and integrity.

How we work

Every organisation is different, so our consulting engagements are tailored to your context, goals and culture.

We start with understanding – taking the time to learn how your business operates, where the opportunities lie, and what obstacles may stand in the way. From there, we bring together a bespoke team of consultants with the right experience to address your needs.

Our approach combines:

- Discovery and assessment – identifying performance gaps and growth levers.

- Strategy co-creation – developing pragmatic, actionable plans.

- Execution support – working alongside your teams to implement change and build internal capability.

- Coaching and leadership development – strengthening the human side of transformation.

- Measurement and accountability – ensuring progress is visible and results are sustained.

Our consultants aren’t observers; they’re collaborators. They work shoulder-to-shoulder with your people, providing challenge, insight and guidance – while keeping focus firmly on outcomes.

We measure success by what you achieve after we’ve gone.

The Benefits to You

Engaging Accelerate Performance means gaining a partner that brings experience, challenge and executional strength in equal measure.

You’ll benefit from:

- Proven expertise – delivered by business leaders who’ve held the roles and faced the challenges you’re dealing with today.

- Accelerated delivery – practical, focused programmes that move quickly from planning to action.

- Real transformation – not just strategy, but sustainable change that reshapes capability and performance.

- Empowered leaders and teams – confident, capable people driving progress from within.

- Lasting impact – measurable improvement in growth, culture and operational performance.

We’re not interested in delivering reports that gather dust. We deliver results that move your business forward.

Ready to Accelerate?

If your organisation is ready to grow, transform and lead with greater impact, we’d love to help you make it happen.

You can book a free consultation with one of our senior consultants. We’ll listen, understand your goals, and explore how we can help you accelerate performance across your business.

Or, simply leave your name and email below, and we’ll be in touch to arrange your session.

Behaviours Destroying Team.jpeg

The Nine Leadership Behaviours Destroying Your Team (and What Works) | Accelerate Performance

November 14, 20256 min read

We've all watched talented leaders make decisions that seemed smart at the time, only to see their teams fall apart months later. I mean, some of the time, it was me making the decision, which I thought was a smart one, only to discover in hindsight that it wasn’t. We’ve all been there, let’s be honest.

The data tells a sobering story. Micromanagement costs UK businesses up to £45 billion annually in lost productivity and poor mental health.

These numbers represent real people leaving jobs, burning out, and disengaging. I've seen it happen. More importantly, I've researched why it happens and what leaders can do differently.

The Micromanager

What it looks like: You control every detail. You check in constantly. You need to approve everything before it moves forward.

The damage: 70% of micromanaged employees start looking for another job, and your team stops thinking for themselves because you've trained them not to.

What works instead: Trust your team's expertise. Set clear outcomes, then step back. When someone asks for approval on a decision they should own, ask them what they recommend and why. Then let them run with it.

The Credit Taker

What it looks like: Team achievements become your achievements in meetings with senior leadership. You present their work as your own thinking.

The damage: Companies that prioritise regular employee recognition experience 31% lower turnover. When you steal credit, you guarantee the opposite. Your best people leave first.

What works instead: Publicly recognise contributions by name. When presenting teamwork, say "Sarah developed this approach" or "The team identified this solution." Your reputation grows when your team succeeds visibly.

The Ghost Leader

What it looks like: You're unavailable when your team needs guidance. You're in back-to-back meetings, always travelling, perpetually "too busy" for the people you lead.

The damage: Leadership effectiveness is inseparable from conflict resolution and real-time support. When you're absent, minor problems become crises. Your team makes decisions without context, then you criticise the outcomes.

What works instead: Block time for your team. Make yourself genuinely available. Respond to questions within hours. Your calendar reflects your priorities. If your team isn't on it, you're not leading them.

The Firefighter

What it looks like: You thrive on chaos. Every situation is urgent. You create drama where none exists because it makes you feel important.

The damage: Your team lives in a permanent state of crisis. They can't plan, can't focus, can't deliver quality work. Burnout becomes inevitable.

What works instead: Plan ahead. Distinguish between genuine emergencies and manufactured urgency. Protect your team's focus. When everything is urgent, nothing is.

The Favouritist

What it looks like: You reward loyalty over performance. The people who agree with you get opportunities. The people who challenge you get sidelined.

The damage: You lose your best thinkers. The people who stay learn to tell you what you want to hear. Your decisions get worse because nobody gives you honest feedback.

What works instead: Reward results and contribution. Create clear criteria for opportunities and apply them consistently. Value the people who disagree with you constructively. They're protecting you from your blind spots.

The Blame Shifter

What it looks like: When things go wrong, you point at your team. When things go right, you take credit. Accountability flows down, never up.

The damage: Trust collapses. Your team stops taking risks because failure means public humiliation. Innovation dies.

What works instead: Own the outcomes. When your team fails, you failed to set them up for success. Say "I should have provided clearer direction" or "I missed the warning signs." Your team will follow a leader who takes responsibility.

The Perfectionist

What it looks like: Nothing is ever good enough. You send work back repeatedly for minor changes. You hold up projects because they're not exactly as you envisioned them.

The damage: Your team learns that effort doesn't matter. They stop trying because you'll criticise it anyway. Deadlines slip. Quality actually decreases because people rush to meet impossible standards.

What works instead: Define "good enough" upfront. Distinguish between critical issues and personal preferences. Recognise progress. Sometimes 80% done and shipped beats 100% perfect and delayed.

The Overpromiser

What it looks like: You say yes to everything without checking if your team has capacity. You commit them to deadlines they can't meet. You promise clients deliverables without asking if they're feasible.

The damage: Your team works unsustainable hours trying to deliver on your promises. Quality suffers. People burn out. Eventually, they stop caring because they know you'll overcommit them again.

What works instead: Check capacity before committing. Say "Let me confirm with the team and get back to you." Protect your people's time as fiercely as you protect your own. Saying no preserves your ability to deliver quality on what you do commit to.

The Mood-Driven Manager

What it looks like: Your team never knows which version of you they'll get. You're supportive one day, critical the next. Your mood determines their experience.

The damage: Your team spends energy managing you instead of doing their work. They avoid bringing you problems. They wait for "good days" to ask for resources. Productivity plummets.

What works instead: Maintain emotional consistency. Your team needs to know what to expect from you. If you're having a difficult day, acknowledge it briefly and commit to fair treatment anyway. Separate your emotional state from your leadership behaviour.

What This Means for You

I've demonstrated expertise in performance and coaching for nearly three decades. The pattern I see repeatedly is this: leaders who focus on behaviour over character, who value relationships over being right, who emphasise application over theory, build teams that outperform and outlast their competitors.

The research backs this up. Leaders who master emotional intelligence perform 40% higher in coaching, engaging others, and decision-making. Companies offering leadership development at all levels report being in the top 10% of their industry's financial performance.

But here's what the research doesn't capture: the daily choice to show up differently. To catch yourself micromanaging and step back. To give credit when it's easier to take it. To stay present when you're overwhelmed.

Leadership effectiveness increasingly depends on cognitive resource management over willpower. You can't willpower your way out of these patterns. You need systems, awareness, and often an external perspective to see what you're actually doing versus what you think you're doing.

The gap between how leaders perceive themselves and how their teams experience them is where most damage occurs. Closing that gap requires honest feedback, regular reflection, and the humility to change behaviour that isn't working.

Your team already knows which of these behaviours you demonstrate. The question is whether you're willing to find out and do something about it.

Because the cost of not knowing is measured in talent lost, opportunities missed, and performance that never reaches its potential. And in a market where only 27% of employees believe their managers are highly effective, the leaders who get this right have an enormous competitive advantage.

The choice is yours. The data is clear. The path forward is available. What you do next determines whether your team thrives or merely survives under your leadership.

Executive and Leadership Coaching is your solution. Contact us to discuss your needs and goals. If you were a sportsperson, you’d hire a coach…Now you do it!

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